How are you advertising your books on Amazon?

I ask Romance author KG Fletcher on my Art Podcast

Me: How are you doing the advertising (for your books). I know you said you were doing Amazon advertising...

Me: It's hard to make it something that doesn't cost a lot and actually gets clicks (that lead to sales).

"My biggest tip" for Amazon authors

KG responded by telling me:

KG Fletcher: So here is my biggest tip.

KG Fletcher: Any author that's looking to dabble in (Amazon) ads, you gotta take Bryan Cohen's Five-Day Amazon Ad Challenge. It's free.

KG Fletcher: He does it every quarter and it was a game-changer for me.

I was curious so I asked KG how many ads they were making to advertise their books.

KG Fletcher: I have over 200 amazon ads running right now.

Me: Oh wow! Impressive.

I wondered how much it costs to run that many ads for their books on Amazon.

KG Fletcher: And I pay less than $100 a month (for ads).

KG told me they make that money back plus much more in sales for their books.

Watch the clip of this conversation

I actually took Bryan Cohen's Amazon ad challenge after this conversation and I have to admit it did make a big difference for my comic books on Amazon KDP.