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My Facebook Video Ads Experiment - Tom Ray's Art Podcast

On this episode of the podcast, I talk about what I’m trying out currently with Facebook ads to promote what I do.

And I’m testing this out for $1 a day

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Ads used to work great! Old way

I've used Facebook and Instagram ads to help find an audience since the beginning.

They were image ads, headlines, and a lead form ads

I was spending $5 a day in the past

All I needed was a headline and audience to show them to on Facebook

I still get results from these but...

Ads got expensive! I needed to find a new way

My main objective: Growing an audience of people interested in what I make 

In the past year, I ran these ads and the cost got more expensive

The new Facebook audience restrictions aren't bad for me cuz the subject is what I use to find people

Tested a few things to bring the cost down - I decided to spend $1 a day or it's not worth it

One thing I realized ads cost is best when I keep people on the Facebook platform

Advertising my videos

How do I promote my work and keep people on the platform? 

I make a lot of videos including my podcast, the retro toys I sell, and music videos for my band

Advertise these videos to people to watch them on the platform

I looked through my previous videos for the more popular ones

I started repurposing this content that was already there

Facebook Method

My first video ad experiment

My band just released a video and had a show coming up

Created a video views campaign with that music video using a thru play conversion

Set that up to only show on Facebook feeds and Facebook watch

For my $1 a day budget I was converting at 3 cents a thru play!

Retargeting to thru play watchers

Create an audience from the thru play video watchers

Made a new image ad as an engagement ad conversion

That ad would send people to a landing page to subscribe or sign up

Why I'm liking this video ad experiment

I used what I already had

I have videos for all the different things I do to do this - retro vlog, and podcast

Videos that are 3 min to 15 minutes long seem to work best for thru play

What's next?

I am trying out youtube video ads right now and it's going pretty good too! 

I'm in the middle of testing those out so I'll talk about how that went on another podcast.

If you have any questions let me know!

Send me an email to

And don't forget to sign up for the email list for updates and more!

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The Disco Artwork Of The Bonkers 1978 Parker Brothers Board Game.

I tried to find the origin of the artwork on this vintage board game. But came up short. I got this version of the game " Bonkers! " by Parker Brothers from 1978. I remember the game because of the super disco/burst design. Kinda reminds me of that pinball counting cartoon segment on Sesame Street back in the day where they counted to 12. Which if you remember the song, I always love to point out the people that sing it are  The Pointer Sisters . Ok back to the game. Here is some info I learned about it. Described as a race-style board game designed by Paul J. Gruen who also came up with the game Pay Day and was considered one of the era's top board game designers. And I'm pretty sure when they say designed it's referring to the concept, not the artwork. That seems to be the only thing I can find that talks about the design. I would have liked to learn more about who did the artwork or how it was conceived. The game was released three times. Pro

How I use one Gmail address for multiple Soundcloud accounts

Do you know the Gmail "+" trick to use one email for multiple accounts on one service? Here's a little trick I use that works for any service.  I talked about this on the podcast episode I did with artist Mortimur K . In this case, let's say I used up all the uploads I have for my free Soundcloud account . With this trick, I can open a new free account and use the same Gmail address. I don't want to create another Gmail account to sign up again.  Using my one Gmail address for multiple accounts on the same service I don't remember when I learned this but you can alter the name on a Gmail address. Like, let's say mine is "". To be clear that is not my email. I wish it was, but this is just a short example. Start with the original Gmail address Add a "+" after the email name Where it says "tom" on the address I can put a "+" after that. Add a "+" after the email name After that "+" I ca

Music forums.

Anyone who's bought a new musical toy to use can relate to this process.

Paul Leonard Williams: Writer, Detective Stories and Martial Arts - Tom Ray's Art Podcast

In this episode of the podcast, I talk with writer Paul Leonard Williams . Paul has written a series of detective novels based on his central character Gideon Jones. But as we talk I find out that the idea for these stories started in high school but he was talked out of trying to be a writer by his parents. So for many years he actually went into the field of martial arts before deciding to reconnect with his original passion to be a writer later in life. Listen to the podcast on Apple Podcasts | Google Podcasts | Spotify | RSS Links Paul Leonard Williams Website - Support the show! Check out the vintage pop-culture items available in my eBay Store Check out the other things Tom Ray does too! :) - Tom Ray's Daily webcomic - Tom Ray's graphic novels "Then This Happened..." Podcast Music by Tom Ray's band Lorenzo's Music , listen on Spotify