On this episode of the podcast, I talk about what I’m trying out currently with Facebook ads to promote what I do.

And I’m testing this out for $1 a day

<p style="text-align: left;">Listen to the podcast on Apple Podcasts | Google Podcasts | Spotify | RSS</p><h2 style="text-align: left;">Ads used to work great! Old way</h2><p>I’ve used Facebook and Instagram ads to help find an audience since the beginning.</p><p>They were image ads, headlines, and a lead form ads</p><p>I was spending $5 a day in the past</p><p>All I needed was a headline and audience to show them to on Facebook</p><p>I still get results from these but…</p><h2 style="text-align: left;">Ads got expensive! I needed to find a new way</h2><p>My main objective: Growing an audience of people interested in what I make </p><p>In the past year, I ran these ads and the cost got more expensive</p><p>The new Facebook audience restrictions aren’t bad for me cuz the subject is what I use to find people</p><p>Tested a few things to bring the cost down - I decided to spend $1 a day or it’s not worth it</p><p>One thing I realized ads cost is best when I keep people on the Facebook platform</p><h2 style="text-align: left;">Advertising my videos</h2><p>How do I promote my work and keep people on the platform? </p><p>I make a lot of videos including my podcast, the retro toys I sell, and music videos for my band</p><p>Advertise these videos to people to watch them on the platform</p><p>I looked through my previous videos for the more popular ones</p><p>I started repurposing this content that was already there</p><h2 style="text-align: left;">Facebook Method</h2><p>My first video ad experiment</p><p>My band just released a video and had a show coming up</p><p>Created a video views campaign with that music video using a thru play conversion</p><p>Set that up to only show on Facebook feeds and Facebook watch</p><p>For my $1 a day budget I was converting at 3 cents a thru play!</p><h3 style="text-align: left;">Retargeting to thru play watchers</h3><p>Create an audience from the thru play video watchers</p><p>Made a new image ad as an engagement ad conversion</p><p>That ad would send people to a landing page to subscribe or sign up</p><h2 style="text-align: left;">Why I’m liking this video ad experiment</h2><p>I used what I already had</p><p>I have videos for all the different things I do to do this - retro vlog, and podcast</p><p>Videos that are 3 min to 15 minutes long seem to work best for thru play</p><h2 style="text-align: left;">What’s next?</h2><p>I am trying out youtube video ads right now and it’s going pretty good too! </p><p>I’m in the middle of testing those out so I’ll talk about how that went on another podcast.</p><p>
</p><h2 style="text-align: left;">If you have any questions let me know!</h2><p>Send me an email to tom@tomrayswebsite.com</p><p>And don’t forget to sign up for the email list for updates and more!</p><p>
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