Skip to main content

My Facebook Video Ads Experiment - Tom Ray's Art Podcast

On this episode of the podcast, I talk about what I’m trying out currently with Facebook ads to promote what I do.

And I’m testing this out for $1 a day

Listen to the podcast on Apple Podcasts | Google Podcasts | Spotify | RSS

Ads used to work great! Old way

I've used Facebook and Instagram ads to help find an audience since the beginning.

They were image ads, headlines, and a lead form ads

I was spending $5 a day in the past

All I needed was a headline and audience to show them to on Facebook

I still get results from these but...

Ads got expensive! I needed to find a new way

My main objective: Growing an audience of people interested in what I make 

In the past year, I ran these ads and the cost got more expensive

The new Facebook audience restrictions aren't bad for me cuz the subject is what I use to find people

Tested a few things to bring the cost down - I decided to spend $1 a day or it's not worth it

One thing I realized ads cost is best when I keep people on the Facebook platform

Advertising my videos

How do I promote my work and keep people on the platform? 

I make a lot of videos including my podcast, the retro toys I sell, and music videos for my band

Advertise these videos to people to watch them on the platform

I looked through my previous videos for the more popular ones

I started repurposing this content that was already there

Facebook Method

My first video ad experiment

My band just released a video and had a show coming up

Created a video views campaign with that music video using a thru play conversion

Set that up to only show on Facebook feeds and Facebook watch

For my $1 a day budget I was converting at 3 cents a thru play!

Retargeting to thru play watchers

Create an audience from the thru play video watchers

Made a new image ad as an engagement ad conversion

That ad would send people to a landing page to subscribe or sign up

Why I'm liking this video ad experiment

I used what I already had

I have videos for all the different things I do to do this - retro vlog, and podcast

Videos that are 3 min to 15 minutes long seem to work best for thru play

What's next?

I am trying out youtube video ads right now and it's going pretty good too! 

I'm in the middle of testing those out so I'll talk about how that went on another podcast.


If you have any questions let me know!

Send me an email to tom@tomrayswebsite.com

And don't forget to sign up for the email list for updates and more!


Listen To The Podcast

Popular

Can I Buy And Resell Copies Of My Own Book From Amazon KDP?

There are two questions that I get asked about publishing my webcomic books on Amazon KDP . 1 - Can I Order A Print Copy Of My Own Book From Amazon KDP? When I started printing on Amazon KDP I also had that question. The reason I put the books together is I was just kind of doing it for myself. I could make a paperback version of my webcomic books and then I and my family could get a copy. It didn't even occur to me that I could actually start selling the book in public.  I thought it was just print-on-demand and then maybe I could order one.  But when I print a book on Amazon KDP I can also get up to 999 copies and sell it on my own!  I was able to get my own copies from Amazon KDP sent to me.  As the author, I can get them at printing cost . So they're at a discounted price. The option to order author copies is right in the KDP publishing setup.  The button is next to the book in KDP. 👇 The other question I get about publishing my book on Amazon KDP... 2 - Can I Sell My A

New song! "Rainy day friction"

Listen to the song on: Spotify Apple Music YouTube Bandcamp "Rainy day friction" by Lorenzo's Music "Rainy Day Friction" is the 3rd song for a film soundtrack project I've been working on with my band Lorenzo's Music .

Comments.

The amount of time it takes to go through and comment on so many videos.

How I use one Gmail address for multiple Soundcloud accounts

Do you know the Gmail "+" trick to use one email for multiple accounts on one service? Here's a little trick I use that works for any service.  I talked about this on the podcast episode I did with artist Mortimur K . In this case, let's say I used up all the uploads I have for my free Soundcloud account . With this trick, I can open a new free account and use the same Gmail address. I don't want to create another Gmail account to sign up again.  Using my one Gmail address for multiple accounts on the same service I don't remember when I learned this but you can alter the name on a Gmail address. Like, let's say mine is "tom@gmail.com". To be clear that is not my email. I wish it was, but this is just a short example. Start with the original Gmail address Add a "+" after the email name Where it says "tom" on the address I can put a "+" after that. Add a "+" after the email name After that "+" I ca