Skip to main content

Running A Virtual Market, What He Learned - David Van, Tom Ray's Art Podcast Clip

What it was like to run an online virtual market for the first time?

On my art podcast, I spoke with David Van who runs the Madison Makers Market which is a pop-up market that involves creators and artists in different places throughout the year. But when the world shut down in 2020 he tried an online virtual market.

I asked him about his experience and how he ran this new virtual market for the first time.

You did try to do a virtual market?

Yes, I did. Man, it was awkward as hell! 

Because it's a brand new format as a concept so we were all just kind of feeling around in the dark. 

So I looked at what a couple other people were doing and some of those markets hadn't even gone live yet. So I was just extrapolating what they were talking about. 

I came to the conclusion that if you did it for like a single day or only a couple of days that would be presuming a lot about people's schedule and availability or finances. 

So I thought that running the event for too short a time wouldn't give people enough time to get exposure. 

I knew right away that we needed to run this for a long time frame, two or three weeks. Not only does that give me time to post about more people it allows me to post more about each individual person. 

Because if you're running for like two weeks and I post about you one time then people are going to forget about you or never even know that I posted about you. 

But if I were on a show for 50 or 60 people for three weeks? I can post about you three four or five times a week and that's going to make sure that everybody gets that visibility and exposure.

I knew that kind of format was going to be really really important to be able to work with people that had simple easy communication methods so whatever the best way to reach you was I needed to know what that was so I could talk about it and post that information when I mentioned you. Because not everybody has a Facebook page. 

But I still need to be able to post about you on Facebook. 

Do you only use your email? Well then tell me what your email is because i want people to be able to find you.

So making sure I have really up-to-date current effective contact information, making sure i post about people on a really frequent consistent basis, which is actually something that informed all my promotion strategies going forward. 

I find that scheduling and organizing and arranging posts far in advance makes my life way less stressful.

Even though I do in-person events now I find that scheduling and organizing and arranging posts far in advance makes my life way less stressful. And that's something that I inadvertently learned by doing these web markets. 

You need people to have images that I can post, to talk about your stuff. Some people wanted to do videos, and some people wanted to do other formats. 

So I had to be able to work with everybody to do what made the most sense for us. 

But I found the best thing to do was three to five images. 

Show me a decent cross section of your product catalog the different things you have available and then post passionately. 

Write a really engaged interested post about - why I think this is really interesting or why I think you'll find a lot of value in this posting. 

I'm Boosting posts pretty periodically. 

I would usually make an ad post that I would run for two weeks and I would usually have two of those overlapping for the entire length of the event. That really helped get a lot more engagement as well. 

And you would target those posts to the region around Madison where the market was?

Yep. So I will always have one ad that was specifically Madison and then I have another general post that was intended to reach Wisconsin in general. 

Oh okay, so you do actually go for the whole state when promoting?

Yeah, I think it's really important to try to, especially with the web market. 

It was really important to try to raise your broader audience because now I have access to people that can't drive to Madison. Why not advertise to them if all you have to do is click on a link to buy this person's stuff.

Listen to the whole episode of this episode here

David Van: Running The Madison Makers Market Pop-Ups - Tom Ray's Art Podcast


Listen To The Podcast

Popular

Can I Buy And Resell Copies Of My Own Book From Amazon KDP?

There are two questions that I get asked about publishing my webcomic books on Amazon KDP . 1 - Can I Order A Print Copy Of My Own Book From Amazon KDP? When I started printing on Amazon KDP I also had that question. The reason I put the books together is I was just kind of doing it for myself. I could make a paperback version of my webcomic books and then I and my family could get a copy. It didn't even occur to me that I could actually start selling the book in public.  I thought it was just print-on-demand and then maybe I could order one.  But when I print a book on Amazon KDP I can also get up to 999 copies and sell it on my own!  I was able to get my own copies from Amazon KDP sent to me.  As the author, I can get them at printing cost . So they're at a discounted price. The option to order author copies is right in the KDP publishing setup.  The button is next to the book in KDP. 👇 The other question I get about publishing my book on Amazon KDP... 2 - Can I Sell My A

How I use one Gmail address for multiple Soundcloud accounts

Do you know the Gmail "+" trick to use one email for multiple accounts on one service? Here's a little trick I use that works for any service.  I talked about this on the podcast episode I did with artist Mortimur K . In this case, let's say I used up all the uploads I have for my free Soundcloud account . With this trick, I can open a new free account and use the same Gmail address. I don't want to create another Gmail account to sign up again.  Using my one Gmail address for multiple accounts on the same service I don't remember when I learned this but you can alter the name on a Gmail address. Like, let's say mine is "tom@gmail.com". To be clear that is not my email. I wish it was, but this is just a short example. Start with the original Gmail address Add a "+" after the email name Where it says "tom" on the address I can put a "+" after that. Add a "+" after the email name After that "+" I ca

New car key.

I told them I didn't think the key was the problem when I took it to get serviced. Read all my comics as eBooks 📚 Click here to read on Amazon!

Missing card.

I was not looking forward to the whole cancel my card and waiting for a new one thing. Read all my comics as eBooks 📚 Click here to read on Amazon!